How much is a Facebook agency account?

The Two Types of “Facebook Agency Accounts”

  1. The Official (and Free) Method: Business Manager with Agency Privileges.

  2. The Unofficial (and Risky) Method: Purchasing a Pre-Made “Agency Account” from a third-party seller.


1. The Official Method: Business Manager (Free & Recommended)

Cost: $0

Facebook and Meta do not charge agencies to create a Business Manager account. This is the legitimate, intended, and fully-supported way for agencies to manage their clients’ advertising.

What you are actually paying for:
While the account itself is free, the costs for an agency come from the resources and tools needed to run effective campaigns:

  • Advertising Spend: This is the biggest cost. You add your agency’s payment method (credit card) to the Business Manager, and you are billed for the ads you run for your clients. This is not a “fee for the account,” but the core cost of advertising.

  • Meta Verified: For a monthly subscription (prices vary by region, often ~$25/month), you can get a “Meta Verified” badge for your Business Account, which may offer perks like dedicated account support and impersonation protection. This is optional.

  • Agency Tools & Software: Many agencies pay for software like HubSpotSprout SocialAdEspresso, or project management tools to streamline their work. These are operational costs, not Facebook account costs.

How it Works:
You create a Business Manager for your agency. Then, you can:

  • Link to your clients’ Facebook Pages and Ad Accounts (with their permission).

  • Manage all client assets in one place.

  • Use your own payment method and get one consolidated bill from Meta for all spending.

This is the only method Meta endorses and is by far the safest and most stable option.


2. The Unofficial Method: Buying a Pre-Made Account (Risky & Against Policy)

This is where you see prices online. These are accounts that are often created with questionable methods and sold on forums, freelance marketplaces, or through direct sellers.

Cost: Typically $200 – $1,500+

The price varies based on perceived “quality”:

  • “Warm” or “Aged” Accounts: Older accounts with some history are more expensive ($500+).

  • Spending Limit: Accounts that have spent a lot of money in the past and have high spending limits command a premium ($800+).

  • “Bulk” Accounts: Cheaper accounts sold in packs for those who expect to get banned frequently.

CRITICAL WARNINGS ABOUT THIS METHOD:

  1. Against Facebook’s Terms of Service: This is a direct violation. If Meta discovers the account was purchased or is not under your legitimate business name, it will be permanently disabled with no recourse. You will lose any advertising funds in the account.

  2. High Risk of Being Scammed: You have no way of verifying the account’s true history or if the seller will simply reclaim it after you pay. You are buying a “black box.”

  3. No Customer Support: If you have any issues (payment, access, billing), you cannot contact Meta support because the account is not legitimately yours. The seller is your only “support.”

  4. Underlying Issues: These accounts are sometimes created with stolen or fake identities. They may be “burner” accounts that are already flagged by Meta’s system and will be banned quickly.

  5. Bad for Clients: Building your business on a foundation that can be wiped out at any moment is a terrible business model. You could lose all your clients’ campaign data and funds overnight.


Summary Table

Feature Official Business Manager Purchased “Agency Account”
Upfront Cost $0 $200 – $1,500+
Compliance Fully Compliant Violates Terms of Service
Risk Level Very Low Extremely High
Stability High Very Low (Constant ban risk)
Customer Support Full Access None
Payment Method Your own legitimate method Often tied to an unknown source
Long-Term Viability Excellent None

Final Recommendation

Do not buy a Facebook Agency Account.

The only legitimate, safe, and sustainable path is to create your own free Business Manager account directly through Facebook. Invest your money into learning the platform, hiring skilled staff, and running effective ads for your clients.

If you are having trouble with account verification or bans on a legitimate account, the solution is to work through Meta’s official support channels to resolve the underlying issue, not to bypass it with a risky purchase.