What exactly is a Facebook Agency Ad Account, and why would I need one?

A Facebook Agency Ad Account is an advertising account housed within a Meta Business Partner’s Business Manager. You need one primarily for three reasons:

• Stability: These accounts are “whitelisted” or have a higher trust score with Meta, making them less prone to sudden bans, especially when scaling ad spend quickly.

• Spending Limits: They often come with high or easily increasable spending limits, which is crucial for large-scale advertising.

• Expert Support: You gain access to the agency’s expertise in campaign strategy and, often, their direct line to Meta support for faster issue resolution.